About Me

Products shape the way we live. From the moment we wake up to the tools we use at work, well-designed products make life easier, better, and sometimes even delightful. My fascination with great products—how they work, why they succeed, and what makes people love them—led me to product management.

I help businesses define, test, and refine their offerings so they build products people truly want. Too often, companies invest in ideas that don’t stick. My role is to ensure they focus on the right things—minimizing wasted effort and maximizing impact.

Before product management, I worked in sports education and business, launching my own academy and later expanding into digital solutions. That experience taught me how to lead, adapt, and create systems that work—whether in business, education, or technology.

In my free time, I enjoy sports and continuous learning. I also practice Brazilian Jiu-Jitsu, where strategy, adaptability, and resilience play just as big a role as they do in building great products.